Canolfan Peniarth is pleased to announce that it is collaborating with Boom Plant to publish a new book to coincide with a new series of children’s programme Jen a Jim Pob Dim a’r Cywiadur on S4C.

The book is being launched on 28th of February in Carmarthen’s Atom with children from some local schools as part of Carmarthen’s Welsh Week activities.  During the launch there will be an exclusive opportunity to see the first episode of the Jen a Jim new series that will be aired on S4C later on in March.  Children will also get to meet both Jen and Jim characters, and will have the opportunity to do activities from the book with them.

Jen and Jim a’r Cywiadur will be a fun book that parents can use to help their child to recognise and use letters. The book was developed to coincide with the second popular series of Jen a Jim Pob Dim that is produced by Boom Plant TV company for S4C.

Jen and Jim are very likable characters that form part of S4C’s Cyw popular programmes.  This is one of the first times where an educational resource is produced to coincide with a children’s TV programme that focuses on developing early literacy skills of a child.

Canolfan Peniarth has previously collaborated with S4C on publishing educational resources when in 2016 they published snap and domino cards, reward stickers and the book Beth welwch chi? (What can you see?), that focuses on the development of children’s oral skills in the Foundation Phase.  Canolfan Peniarth Director, Mr Gwydion Wynne said, “We are delighted to cooperate with Boom Plant on this unique publication, which is very exciting for us as it is one of the first times a resource that responds directly to specific teaching elements of the Foundation Phase Framework has been developed to coincide with a TV series.  In developing the book, we have focused on creating a series of fun exercises that children and parents will enjoy responding to.  It is important that parents are aware of the type of activities used in the classroom so that they can support the learning process at home. Being a publisher that produces many books and resources for the education sector in Wales, we are acutely aware of the lack of resources that have been specifically targeted for use with children at home, and we are certain that this resource will help meet the demand from parents, while also supporting Welsh Government's Education Begins At home campaign".

The book includes the Cywiadur element which explains how to phonetically pronounce words in order to enable non Welsh speaking parents to help their child with the activities. Gwydion Wynne said, "A high percentage of children in a number of Welsh medium schools come from non-Welsh speaking homes today. The content of the phonetic element here is therefore crucial to ensure that parents can enjoy the activities with their children while also supporting their child's education, regardless of which language is spoken at home".

Helen Davies, Head of Boom Plant said, "Boom Plant are very proud to have been a partner in this project and pleased that Cyw characters including Jen and Jim reach an audience of children across Wales".

Sioned Wyn Roberts, S4C Content Commissioner for Children and Young People Content at S4C, is thrilled that Cyw characters are playing a key a role in children’s education; "To coincide with the new series Jen and Jim a’r Cywiadur, which starts on S4C in March, we are delighted that Canolfan Peniarth has contributed their expertise in the field of education and has developed a quality literacy resource for schools. By working with experts in the field of education, the popular Cyw characters play a central role in a child's early years development, and is part of their everyday lives at home and at school."

Jen and Jim a’r Cywiadur will be published  early March to coincide with the debut of the new Jen and Jim a’r Cywiadur tv series. The book will be available to purchase from local bookstores and from Canolfan Peniarth’s online store, following the launch on 28th of February.